Six months after its launch, made on October 23rd, Estudiantes Play, the Argentine football club Estudiantes de La Plata SVOD OTT, recorded more than 32 thousand downloads on iOS and Android devices, and its contents were displayed on 93 countries, including the US, Spain, Brazil, Uruguay, Chile, India, Estonia, Nigeria and others.
As reported by the Argentine football club’s website, 63% of the OTT subscribers, with technological development made by Poipes, use the platform weekly, accessing from the app (80%) and its web version (20%). In addition, more than 86 hours of live broadcasts have been recorded to date, and more than 200 exclusive contents have been shown.
‘Six months ago, we set out to be pioneers in Argentine football in having this type of digital platform. Today, we are very proud of all that has been achieved. We have improved communication by bringing the club’s day-to-day activities closer to our staff and fans regardless of where they live’, said Juan Sebastian Veron, President of the Institution.
Poipes executives have also expressed themselves on the issue. ‘For Poipes it is a pride to work side by side with all those involved in this project and to be able to offer in these first 6 months, a quality product at the level of a model club like Estudiantes’, said Jose Amorin, CEO at Poipes.
Within the 209 exclusive Estudiantes Play contents, the coverage of the team’s return to the UNO Stadium stands out; apart from the movie ‘Heroes de Old Trafford’, the presentations of footballers Javier Mascherano and Marcos Rojo, and the program ‘Tu primera pelota’, an interview series that presents the life stories of the club’s great idols. Live broadcasts on the platform included female football, basketball, volleyball, e-sports and other institutional events.
In addition, due to the Coronavirus pandemic, the OTT added the ‘Pinchas en Casa’ section, in which players from the professional team and former club players who are in different leagues around the world are interviewed in exclusive notes for all fans.