The Infinity Esports club officially announced a partnership agreement with TikTok to strengthen the exclusive content creation in Latin America, as well as other content related to esports. Infinity is the first esports club in the region to partner with TikTok for these purposes.
‘Our collaboration with Infinity Esports aims to bring the experience and knowledge of some of the best professional gamers in Latin America to our users, thus satisfying the demand for content on TikTok’, reported Noel Nuez, Country Manager South America for TikTok.
As part of the agreement, the platform that officiates as the world’s leading destination for short-form videos will provide advice and courses to all members of Infinity Esports, as well as holding events throughout Latin America together, and other items. In addition, in December 2019, Infinity opened the Infinity Gaming Center, located in Costa Rica.
‘We are very proud to run this agreement with TikTok, and thus reach new audiences and continue to grow our community in the region’, said Nicolas Lescano, Communications Director at Infinity Esports. ‘It is the ideal platform, since it allows us to combine sports with entertainment, hand in hand with our players and content creators, doing it in a simple and funny way from mobile devices’, added the executive.
Damian Szafirsztein, Team Owner of Infinity Esports Latin America, is one of the confirmed speakers in ‘How to integrate Esports, kings of social distancing, into the pay TV business’, the coming virtual panel of Nextv Series Latin America Virtual Panel, which will take place next August 20th at 1:00 PM (ART). It is possible to register to the panel for free through this link.