Win Sports+, a Colombian professional football premium channel launched in January, officially announced that, after 40 days of being on air until last February 29th, it has achieved 40% of its goal of being available at 500 thousand homes, set for this year.
‘We are very grateful to the audience, these results mean that our effort to offer a unique experience for the benefit of the professionalization of Colombians’ favorite sport is having an opportunity. On our part, this result strengthens our commitment to deliver quality content to football fans according to their expectations, to continue investing in formats and technology, and to keep our ability to listen to our subscribers actively, to ensure continuous improvement of the offer’, said Jaime Parada, President of the channel. ‘Although subscriptions are presented mostly via TV operators, we have also recorded a 339% increasement in subscribers on our streaming platform, Win Sports Online, in a comparison between February 2019 and February 2020, which proves the product receptivity and a growing trend towards content consumption through digital channels’, he added.
Apart from exclusively broadcast Colombian football matches without adds and with 24-hour content, since its introduction to the market, Win Sports+l launched four new programs and introduced international standards technology, including multiplay and touch screens, and tools that allows the channel to expand the football matches analysis.